Norizan Bin Mat Saad, PhD

Associate Professor of Marketing
+966 11 2242222 Ext: 3657


  • Ph.D. in Marketing, University of Bradford, UK
  • Master of Business Administration, University of Hull, UK
  • B.A. (Hons.) Business Administration, Coventry University, UK.


  • Associate Professor Universiti Sains Malaysia. 2015
  • Head of Management Department Prince Sultan College for Business and Tourism, Jeddah, KSA.
  • Visiting Scholar  to Department of Commerce, Massey University, Albany, Auckland New Zealand January 2008 to November 200
  • Assistant Professor Universiti Sains Malaysia, 2009
  • Lecturer, Universiti Sains Malaysia, 2001

Publications  and consulting projects

  • Ahmed, P.K., Rafiq, M. and Saad, N.M., (2003) ‘Internal Marketing and the Mediating Role of Organizational Competencies. European Journal of Marketing, 37(9)  , pp 1221-1241, ISSN 0309-0566 (included in the ISI Social Sciences Citation Index
  • Norizan M. Saad, Pervaiz K. Ahmed, Mohammed Rafiq (2001) Internal Marketing (IM): Using Marketing-like approaches to business competencies and improve performance in large Malaysian corporations, Asian Academy of Management (AAM) Journal, Vol. 7, No. 2: 27:53, ISSN 1394-2603
  • Ahmed, P. K., Rafiq, M., and Mat-Saad, N., (2003), “Commentary: Internal Marketing Issues and Challenges”, European Journal of Marketing, Vol .37, No.9, pp. 177-1186. 4. Nusrah Samat, T. Ramayah, and Norizan Mat Saad (2006) TQM Practices, Service Quality, and Market Orientation: Some Empirical Evidence from a Developing Country. Management Research News (Emerald), 29 (11 & 12), pp. 713 – 728, ISSN 0140-917