Ms. Yosra Missoui

Lecturer of Marketing

Biography

Mrs. Missaoui Yosra is an experienced, qualified and innovative lecturer and business Instructor with twelve years of experience in teaching marketing, management, customer service, web marketing and team leading. My most recent teaching position was as a business Instructor in Laureate Vocational Saudi Arabia (International technical college), I taught different business courses for the students of diploma and associate diploma with a high focus on active learning, creativity and interactivity. More than nine years of teaching experience in Qassim University (AACSB accredited university) and in Central University of Tunisia.  In addition of teaching, I gained practical skills with more than three years of industry experience as I was a marketing manager for a Myiweb (French company) and a marketing team leader for a Tunisian web agency (Tuninfoforyou). With experience in academic consulting with King Abdullah Institute for Research and Consulting Studies.

 

Publications

Yosra Missaoui and Faouzi Najjar, Mission statements of Top ranked International airlines companies: Are they really market-oriented?, The International Journal of Business And Management ,Vol 5 Issue 11 , November, 2017, ISSN 2321 - 8916, pp.7-15

Yosra Missaoui . Non-verbal communication barriers when dealing with Saudi sellers, International Journal of Organizational Leadership, 2015, Volume 4, pp. 392-402

Hanan Saidi & Yosra Missaoui) 2015). Customers ‘evaluation of Saudi female as Sellers, International Journal of Business and Management Study – IJBMS, Volume 2: Issue 1 [ISSN : 2372-3955]

Yosra Mohammed Missaoui and Hanan Saidi (2015), Market Orientation of Saudi Banking Sector by MKTOR Market orientation Measure Scale , Arabian Journal of Business and Management Review , 4 (4),10009

 

 Conferences

Yosra Missaoui  (2015, 6 july) .”Non-verbal communication barriers when dealing with Saudi sellers”, Paper presented in the International Conference on Future Challenges in Management and Business, Istanbul, Turkey.

Hanan Saidi & Yosra Missaoui( 2014, 20-21 December) . Customers ‘evaluation of Saudi female as Sellers, Paper presented at the Proceedings of the Second International Conference on Advances in Economics, Management and Social Study - EMS 2014 (Kuala Lampur ,Malysia ) ISBN: 978-1-63248-036-1 doi: 10.15224/ 978-1-63248-036-1-55

 

 

Teaching

Marketing Lecturer, Al Yamamah University, Riyadh

Marketing principles, consumer behavior, services marketing, senior project in marketing, marketing research, Introduction to marketing

Business Instructor Laureate Vocational Saudi Arabia,

Courses Taught:  Market the small business, Manage a small team, Build and launch a small business website,  Establish legal and risk management requirements of a small business, workplace innovation, marketing management , business continuity , Handle receipt and dispatch of information

Business Lecturer Qassim University (KSA), CBE, Business Administration Department    

Courses Taught: Marketing Management, international Marketing Organizational Development, Organizational Behavior, Organizational Communication, Business ethics, Principles of marketing.

Lecturer Central University (Tunisia), Business and Management Department,         

Courses Taught: Principles of marketing, marketing audit

 

Services 

Consulting Projects:

March 2015: Descriptive analysis (Data Insertion, qualitative and quantitative Data analysis, Recommendations) Saudi national project established by the King Abdullah Institute for Research and consulting studies

December 2014: Preparing courses specification in the King Abdullah Institute for Research and consulting studies