Kamini Dhruva, PhD

Assistant Professor of Marketing
+966 11 2242222 Ext: 4913
Areas of Expertise
  • CRM
  • Nuero Marketing
  • Services marketing
  • Sales Management
  • Marketing Management
  • Advertising & Media Management
  • Consumer Behavior
  • International Business Management

Education

  • Ph.D. in Management, Aligarh Muslim University, Aligarh, India
  • Advanced Diploma in Management, All India Management Association, (AIMA), New Delhi, India
  • Masters in Commerce (M.Com, Costing & Taxation),Mount Carmel Women’s; College, affiliated to  Bangalore University, India
  • Bachelor of Commerce (B.Com, Costing & Taxation, Jyoti Nivas College, affiliated to Bangalore University, India

Experience

  • Professor, Marketing, Acharya Bangalore B School (ABBS), Bangalore, India
  • Faculty, Jyoti Nivas College, Bangalore, India.
  • Faculty at GEMS B School, Bangalore, India

Paper Publications

  • “NueroMarketing in Social Media- New Mantra to Discover why Consumers push the ‘Buy Button” published in Asia Pacific Journal of Research, Jan 2016, Vol 1
  • Curriculum Design for Employability Perception of MBA Faculty’, published in Acme Intellects International Journal of Research in Management, Vol 1, Issue.1, January 2013, ISSN 230-2939 (Print) ISSN 2320-2793 (0n line)
  • ‘A Study of Financial Inclusion of Rural Banking with reference to Rural Bangalore’, published in Asia Pacific Journal of Research, Oct 2013, Vol III
  • ‘The Enigma of the Six Sigma’, , published in  National Journal of Jyoti Research Academy ISSN 0975-461X, Volume 1, Issue 1, February 2007.

Books Publication

  • Stock & Commodities Markets, Vision Book House, ISBN no:978-93-5142-426-0
  • Soft Skills for Business, Himalaya Publishing House in Association with Vision Book House, ISBN:978-93-5097-814-6