Atiya Parveen

Lecturer of Marketing and Quality Management
+966 11 2242222 Ext: 4202
Areas of Expertise
  • Marketing
  • Management
  • Marketing Research
  • Marketing Management
  • Operations Management
  • Quality Assurance
  • Production Methods and Processes
  • Quality Management
  • Total Quality Management
  • Quality Control
  • Design of experiments
  • Consumer Behavior

Education

  • Master of Philosophy (M. Phil) with Distinction from Bharathidasan University, Trichy, India.
  • Master of Business Administration (MBA) with Marketing specialization from Osmania University, Hyderabad, India. Bachelor of Science (BS) from Osmania University, Hyderabad, India

Experience

  • Lecturer and Coordinator College of Business Administration, Al Yamamah University, Riyadh, Kingdom of Saudi Arabia.
  • Business Instructor in Middle East International School (American Section), IGCSE syllabus affiliated by CITA, Sulemania, Riyadh-kingdom of Saudi Arabia.
  • Assistant professor for St, Joseph’s  PG College approved by All India Council For Technical Education affiliated by Osmania University ,Hyderabad, India
  • Session Lecturer, for B.Com (Hons) St.Joseph’s Degree College, Hyderabad,India.
  • Supervisor and tutor, Distance education centre, Bharatidasan University, Trichy, Hyderabad P,CP centre, India.
  • Lecturer for Shahjehan college of Business Management approved AICTE affiliated to Osmania University, India.

 

Publications  and consulting projects

  • A Research for Determining and Prioritizing critical factors in delivering Customer Satisfaction and Quality Services in Hospitality Industry is accepted and due to be published in January 2017.
  • Published the article titled “Quality Initiatives for Customer Satisfaction at the Al Faisaliah Hotel in Riyadh” in No.18, volume 71, April – June 2016 in Economic Challenger pp 09-19.
  • Published paper titled “Role of Marketing Ethics in sustainable Development of Business” in the seminar organized by MCMT on Science and Humanities during July 1st to 4th 2012 in Matrix’s Journal of Technology and Humanities, Volume I, Issue-1of: July-September 2012.
  • The paper entitled “Marketing Activities Of Multinational Companies From An Ethical Perspective was published in the Indian Journal on Educational Research and Development,Volume-I,Issue-1 of July-September 2012.
  • Revised a book on “CONSUMER BEHAVIOR” published by spectrum publications..